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Metropolitan Business League Entrepreneur Certificate Course
Welcome
Course Overview (1:17)
Participant Survey
#1 Define Your Idea
What You'll Learn (0:47)
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Introduction (6:08)
What is Entrepreneurship? (16:57)
How Do You Validate an Idea? (15:44)
Business Model Types (14:25)
The Business Model Canvas (18:10)
Resources
Pop Quiz!
#2 Establish Your Value Proposition
What You'll Learn (0:38)
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What is Customer Discovery? (9:43)
What is a Value Proposition? (11:18)
What is a Customer Insight? (22:35)
Pop Quiz!
#3 Validate Your Customer Acquisition Strategy
What You'll Learn (0:51)
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Define Your Target Market (27:35)
Customer Segments (7:24)
Customer Acquisition Channels (16:06)
What is an MVP? (8:26)
Resources
Pop Quiz!
#4 Create Your Marketing Strategy
What You'll Learn (0:44)
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Establish Clear Objectives (12:35)
Know Your Customer (12:39)
Understand the Customer Journey (3:36)
Understand the Digital Ecosystem (5:30)
Be a Brand that Matters (4:48)
Gain Efficiencies (7:28)
Measure Success (7:41)
Resources
Pop Quiz!
#5 Leverage the Startup Sales Playbook
What You'll Learn (0:40)
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Create Goals That Are W.H.A.C.K. (4:50)
Understand the Sales Landscape (5:28)
Prep for Success (5:33)
Develop Essential Sales Skills (3:54)
Create a Great Customer Experience (2:34)
Build a Robust Sales Process (6:04)
Resources
Pop Quiz!
#6 Understand Startup Finance
What You'll Learn (1:11)
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Financials Are Your Scorecard (10:05)
Cash is King (13:54)
Know Your Numbers (12:11)
Taxes Are Not Just Once a Year (7:13)
Have an Accounting System (6:39)
Resources
Pop Quiz!
#7 Develop Legal Strategies
What You'll Learn (0:46)
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Types of Business Entities (5:10)
Governing Documents (9:22)
People Who Are Part of Your Business (7:52)
Contracts (3:51)
Intellectual Property (15:12)
Outside Investments (8:05)
Pop Quiz!
#8 Discover Funding Options in Virginia
What You'll Learn (0:42)
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Sources of Funds (11:08)
Uses of Funds (3:31)
Debt Financing – Credit Cards (2:02)
Lines of Credit (4:59)
Accounts Receivable Financing (1:27)
Leases (2:11)
SBA Loans (2:42)
Personal Loans (1:58)
Equity Financing – Venture Financing Overview (9:53)
Convertible Note (6:13)
Stock (5:21)
Equity Common Terms (3:38)
Crowdfunding (4:42)
Resources
Pop Quiz!
#9 Design Your Pitch Deck
What You'll Learn (0:27)
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Assess Your Audience, Purpose, and Setting (6:07)
Create a Compelling Story (16:54)
Put Important Things First (9:50)
Resources
Pop Quiz!
Wrap-Up
Course Feedback Survey
Understand the Digital Ecosystem
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