About the Class


"Leverage the Startup Sales Playbook" is the fifth class of Startup Virginia's Entrepreneur Certificate Course, which is designed to help you start a business or grow your startup.

In this class, you will learn how to define your strategy and fine-tune your sales process so leads turn into customers.

april palmer headshot

Meet the Instructor

Chief Sales Officer and Failure Consultant


April believes in leveling the playing field for all entrepreneurs – particularly women and people of color – in all places to close the opportunity gap, create stronger communities, and remove obstacles using creative solutions to persistent problems. Her passion is to work towards building a vibrant and inclusive entrepreneurial ecosystem that intentionally supports a diverse group of entrepreneurs across all sectors.

April's expertise lies in serving as a fractional or outsourced VP of Sales who can help small and medium-sized businesses boost sales and profits for long-term success. Based on business structure and needs, she work with teams to co-create a strategic revenue plan, scale hiring, and ultimately deliver sustainable, long-term growth.

Pricing – Class #5: Leverage the Startup Sales Playbook

startup virginia class

About Startup Virginia


Startup Virginia (SVA) is a nonprofit high-growth business incubator dedicated to advancing businesses that build a long-term, sustainable economy for Virginia. We currently serve 50+ startup companies, more than 200 mentors, and a regional investors network. SVA also provides entrepreneurial guidance and education that is open to all. With support from our partners, mentors, investors, and donors, we help entrepreneurs reach their full potential. Learn more on our website.

Special thanks to our Corporate Partners for their support and making this course possible!