About the Class


"Validate Your Customer Acquisition Strategy" is the third class of Startup Virginia's Entrepreneur Certificate Course, which is designed to help you start a business or grow your startup.

In this class, you will learn how to pinpoint your target customers – who they are, what they want, what drives their decisions.

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Meet the Instructor

Ace Callwood, Founder. Speaker. Educator.


Launching startups… raising venture capital… facilitating diversity and inclusion programs to skeptical audiences… teaching entrepreneurship at colleges and corporates.

Ace’s world is understanding audience – whether heart-of-America manufacturing employees, aspiring students, or Manhattanite bankers – and crafting narratives that resonate and shift their opinions on a decision, a purchase, or an investment.

Ace writes on Medium, tweets at @acecallwood, and enjoys direct messaging in person on the rare occasion he's let out of his digital cage.

Pricing – Class #3: Validate Your Customer Acquisition Strategy

startup virginia class

About Startup Virginia


Startup Virginia (SVA) is a nonprofit high-growth business incubator dedicated to advancing businesses that build a long-term, sustainable economy for Virginia. We currently serve 50+ startup companies, more than 200 mentors, and a regional investors network. SVA also provides entrepreneurial guidance and education that is open to all. With support from our partners, mentors, investors, and donors, we help entrepreneurs reach their full potential. Learn more on our website.

Special thanks to our Corporate Partners for their support and making this course possible!