About the Class


"Establish Your Value Proposition" is the second class of Startup Virginia's Entrepreneur Certificate Course, which is designed to help you start a business or grow your startup.

In this class, you will learn how to identify the core value you provide your target customers which in turn will drive them to choose you over your competitors.

Example Curriculum

  Welcome
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  Course Content
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  Test Your Learning
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Ace Callwood headshot

Meet the Instructor

Ace Callwood, Founder. Speaker. Educator.


Launching startups… raising venture capital… facilitating diversity and inclusion programs to skeptical audiences… teaching entrepreneurship at colleges and corporates.

Ace’s world is understanding audience – whether heart-of-America manufacturing employees, aspiring students, or Manhattanite bankers – and crafting narratives that resonate and shift their opinions on a decision, a purchase, or an investment.

Ace writes on Medium, tweets at @acecallwood, and enjoys direct messaging in person on the rare occasion he's let out of his digital cage.

Pricing – Class #2: Establish Your Value Proposition

startup virginia class

About Startup Virginia


Startup Virginia (SVA) is a nonprofit high-growth business incubator dedicated to advancing businesses that build a long-term, sustainable economy for Virginia. We currently serve 50+ startup companies, more than 200 mentors, and a regional investors network. SVA also provides entrepreneurial guidance and education that is open to all. With support from our partners, mentors, investors, and donors, we help entrepreneurs reach their full potential. Learn more on our website.

Special thanks to our Corporate Partners for their support and making this course possible!